AffiniPure Branding

Client: Jackson ImmunoResearch

Skills used: Logo Design, Typography, Illustration, Graphic Design

AffiniPure is Jackson ImmunoResearch’s mark of quality. It means Excellence, Trust, and Reliability.

For print and digital ads I chose to center fluorescent microscopy images that can be created with AffiniPure antibodies. I was tasked with coming up with two custom illustrated designs for t-shirts that would start conversations and facilitate lead generation at scientific exhibitions. The t-shirts disappeared almost as fast as we could print them.

Logo Design Process

To design the logo I started by identifying interesting shapes and relationships by sketching out some ideas on paper. I refined those moments into three concepts.

Once a concept was selected I refined it further to incorporate some of the interesting elements from the rejected concepts.

A final design was then further refined and produced.